Your brand story can bring your customer closer to your brand. In a way, it offers more sustenance to your relationship with them.

When curating your brand story, your narrative should seek to convey the most important aspects of your biz in a relatable way while giving your audience an authentic taste of your character.

Sounds like a tall order, huh? When broken down, it’s actually pretty straightforward!

Here are the basics to keep in mind when crafting your brand story:

• When aiming for relatable, what we mean is that nothing is an overnight success! Tell your audience where the idea for your biz sprang from. What was the initial concept, what was the dawning moment of, “What if I did this? What would it look like?”

• Bring it full circle. What has that seedling idea blossomed into and what does it look like now? Allow your customer to see the growth you’ve experienced.

• Include only your biggest milestones. These are milestones that altered the trajectory or function of your biz in some way. For example, did something occur to enable you to take your biz full time? Were you able to move production from your home to a facility or warehouse? Did you achieve further qualification or certification to enable you to add or enhance a service?

• Write from your or your brand’s voice and personality. If you are sharing your brand story directly from your mouth, then write the way you would speak to a friend. Otherwise, be sure that your brand narrative fit’s your brand’s voice and personality- this establishes trust and recognition in your audience.

Need help crafting your brand story?

We’ve developed this handy lil’ freebie with ten questions to ask yourself to get you started!