With the start of a new year many businesses take time to review their past year’s data to determine what their strategy should be for the upcoming year.

We want to take things a step further and encourage you to review your brand.

We like to talk about our projects in terms of a house, the brand being the blueprint. Everything combined (website, email, social media, public relations, etc.) makes up the whole home, decorations included!

Taking this metaphor on, it completely makes sense to review the blueprint of your home and determine if any renovations need to be made after having lived in your home for a year! So, take out your brand guidelines and look over your mission, message, functions, etc. and determine if this all still rings true to you moving into the new year. Now’s the time to make updates (minor or large) before you start planning for the new year!