Brand Asset Starter Guide

When it comes to your brand, cultivating an authentic way to communicate its identity and ensuring that you are reaching your intended audience is of the utmost importance. Once you’ve gotten clear and intentional with your brand’s message, the next step is to procure brand assets that effectively spread your message and align your audience with the heart of your brand.

Assets include anything that you can use to communicate your brand, such as photography and videography, logos, and copywriting.

What do you need to get started?

Here’s what we recommend starting your asset library with:

• A logo or brand graphic

• A mission statement or copyrighting that communicates what your brand is about

• 2-4 photos of yourself, either headshots or lifestyle shots

• 3-5 product or service centered photos

• 2-4 videos showcasing your product/service/brand

• 3-5 lifestyle photos

• 3-5 graphics

Need a little clarity on asset creation and how to utilize assets? We know it can feel overwhelming ensuring you have all the assets you need for your brand, and we can help you wade through it all! Our Visual Design package is designed to curate a set of assets specifically for your brand’s marketing. Book a discovery call to learn about our packages and how we can help you grow your biz!