Creating a Newsletter: Small Business

MarketingDesign
Written By Cheyenne Raine

You need a newsletter. This is your way of connecting with customers and clients alike to continue building relationships and funding for your business.

Marketing Your Newsletter

The best way to market your newsletter is to offer “first to know” news, like product launches and restocks. While social media is a great way to create a buzz, your newsletter connects with a person in a more intimate way that allows them to really think about what you’re offering.

Running Your Newsletter

If you’re a busy biz owner, a daily email is probably not feasible, but we definitely recommend visiting your customer’s email twice a week, try a Monday and Friday schedule. Just like you would schedule content for social media, you’ll schedule announcements for your newsletter.

Ideas of content to send

  • Deals on your products

  • Restocks

  • Exclusive bundles

  • Interviews you’re featured in

  • Reviews of your products

  • Works in progress

  • More about you

Cheyenne Raine

Cheyenne Raine is a designer and developer located in Texas. Along with her business partner, Theresa Ressa, Raine curates websites, marketing materials, and brand identities from a sustainable and data-driven mindset.

http://www.raineandrose.co
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