DIY Photography
🌑 New Moon Notes:
This blog post is being released on the day of the New Moon for this month. This year (2024) Raine & Rose is experimenting with aligning our operations and content with the moon phases! That means this blog post will focus on brainstorming and ideation. We’ll provide insight on setting creative intentions and goals through the outlined topic.
Captivating your audience: Tips for professional-looking images
Visually appealing content is key to standing out.
Catching the vibe? Each image is creating an experience.
We’re going to talk about the vital role of photography in your marketing strategy, sharing how it impacts your brand perception and customer engagement AND how you can DIY your own photos.
From lighting techniques to the right camera angles, we’re talking about the essentials that pave the path for you to elevate your brand imagery without breaking the bank.
Here’s what’s on the agenda:
The Role of Photography in Marketing
Effective Lighting Techniques
Choosing the Right Camera Angles
DIY Backdrops and Props
Editing Magic
Building a Visual Story
The Role of Photography in Marketing
Photography should act as an extension of your brand messaging. Specifically, your emotional messaging. Taking photographs that heavily lean into the emotional state and setting of your target customer can help in their purchasing journey.
Use of the product in the home or in daily life are practical ways to start sharing photography for these customers to visualize your product’s position in their life.
Effective Lighting Techniques
Effective lighting is the bedrock of compelling visuals.
In the DIY realm, understanding how to manipulate light can significantly enhance your brand's imagery. Start by experimenting with natural light; it's a free and powerful tool at your disposal. Capture your products or services during the golden hours—early morning or late afternoon—when the light is softer, casting a warm glow that adds a touch of magic to your images.
For artificial lighting, invest in affordable softboxes to achieve a studio-like effect. These techniques not only improve the overall quality of your images but also provide consistency in your brand visuals.
Choosing the Right Camera Angles
The art of photography lies in perspective and framing.
Experiment with various camera angles to find the ones that best showcase your offerings. Shooting from different heights and angles can highlight unique features and textures of your product, so be sure to play with your positioning.
DIY Backdrops and Props
This is the fun part. Setting up your space (staging) for your photoshoot doesn’t mean buying 25+ backdrops. Nope.
Look at places in your home and city that apply to your products. Maybe today you can utilize a shelf in your bathroom and later you can purchase some discounted fabrics that match your branding and do a mini shoot on your dinner table.
Truly think of the aspects that make your product stand out in the home or in one’s daily life and lean into that understanding for your props!
Editing Magic
Post-production plays a crucial role in refining your images and maintaining a consistent brand identity. Dive into user-friendly editing tools like Adobe Lightroom, Snapseed, or Canva to enhance colors, sharpness, and overall visual appeal.
Develop a signature editing style that aligns with your brand—whether it's a warm vintage tone or a clean, modern aesthetic.
Pinterest can be a great tool for discovering what type of editing you prefer in your brand!
Building a Visual Story
Your brand has a story to tell, and your visuals should be the narrator. Combine images to create a visual journey that resonates with your audience. Craft photo sequences that showcase the evolution of your products or services, from inception to the final result.
Utilize image collages to tell a cohesive brand story. This not only engages your audience but also reinforces brand recall. Each image should contribute to the narrative, creating a holistic visual representation of your brand.
Need a hand?
Schedule a call with us (mainly Theresa) so that we can help you curate your brand aesthetic and photography guidelines!
