Finding Your Target Customer
If someone were to stop you in the street right now and ask who your target customer was, what would you say?
Well, you’d probably be caught off guard and stumble as you tried to imagine that dream customer that returns time and time again for your product launches.
Here’s the thing: the more you know about your ideal customer, the better you can show up online and for your brand. Ready to dive in?
Let’s help you stumble less and visualize better.
A customer is any person that buys in to what you’re selling. But, we’re not going to talk about just any customer, we’re talking about the fan. The cheerleader. The recurring orders and raving reviews type of customer. Yes, they exist.
We have a FREE resource for you! This worksheet will help you visualize your ideal customer while also providing you guidance on making the most of the imagined and realistic customer.
The worksheet will take you through the process of putting together a demographic and lifestyle identity. In a sense, you’re building a character out. The resource also provides you survey questions to ask your current customers which can help you hone in on your brand strategy and experience.
The impact of finding your target customer
Identifying your target customer is not just about defining who will shop with you. Knowing this customer in and out will help you build out your brand strategy by answering questions like:
What messaging can I use to reach this customer?
How does my product or brand enhance this customer’s life?
When will my customer need my product?
Is my brand worthy of community and obsession for my customer?
How does my brand stay mindful and supportive of my customer?
When it comes to your marketing strategy, the customer profile will help you answer questions like:
Where should I push digital or physical advertisements?
What companies should I do partnerships or giveaways with?
Where should I show up online and how often?
Is the customer journey from awareness to check out aligned with my brand experience?
Put your energy where it is most impactful and nourishing. Download and utilize our free resource today!
