Sunset Editorial: Petal to the Metal
Sunset Editorials are Raine & Rose’s way of sharing projects that we’ve sunsetted. We provide our thoughts, challenges, and reflections in a more interactive and engaging format.
Sunset Editorials give you a tangible look at what your time with us could look like, and, if a client allows, their reflection and comments on our time together. Sunset Editorials serve you by giving you a glimpse into who you're working with and what to expect when you sign onto a project with us!
Image of Branded Print Products provided for Petal to the Metal
🌕 Full Moon Notes:
This blog post is being released on the day of the Full Moon for this month. This year (2024) Raine & Rose is experimenting with aligning our operations and content with the moon phases! That means this blog post will focus on analyzing a project we completed in November of 2023 and providing you a look at our process.
Petal to the Metal is a mock client, meaning that this is not a real paying client.
Mock clients are a way for designers to showcase their work with structured ideas of what the “client” is looking for and what we are able to deliver.
We knew this mock project was a great fit as it involved lots of florals, which are always fun to play with, and the business was woman-owned and focused heavily on its impact in the city they resided in.
The vision for this brand identity was to celebrate the fresh, spring feel of receiving flowers from a loved one.
The process takeaways: We knew a logo with a bike that had a flower for a wheel would be a great idea to run with, however, that logo concept quickly became more of an icon rather than the primary focus of text sharing this intimate moment. We skipped having the logo/icon truly fleshed out since we knew that we wanted to share this branding kit in our store and use the graphic design expertise of Tini Design Co to curate a logo and icon combination for another business to utilize.
Why we made certain decisions: The font selection and the personality and voice were some of the most prominent pieces to put together as they truly stemmed from the brand’s values and founder. While it’s not always necessary to capture a founder in every aspect of a business, we have found that community engagement when a business is first starting can heavily rely on the association a founder has in their business.
Parting thoughts we have:
C: I think the aesthetic guide will truly help this fictional brand carry out their marketing plans and learn how to adapt when their business grows. When intimate moments are cherished and sacred for this brand, having a vibrant and outgoing brand design will encourage the founder to use certain icons or colors sparingly.
T: Visually, especially as this mock brand expands, maintaining the dreamy aesthetic will be crucial for keeping that intimate, special-moment sensation for customers. Clients will feel called to this brand and choose them over other floral delivery services for the personal, connection-based calling that beckons them to entrust these love notes meant for that special someone in their lives. Wispy, through-the-veil, softly hazy imagery communicates that intimacy over big, bold headline marketing.
