What Burnout in Marketing Can Look Like
BLOOPER of T (left) and C (right) being over our photoshoot poses. Lol.
POV: You’re a small business owner managing your marketing efforts all by yourself. And, it’s a headache. :’)
Well, first off, you’re not alone! Even marketing gals know you need to have someone dedicated to marketing strategies and creation.
Burnout can look different for everyone but here are some key indicators that your marketing efforts are currently draining your energy and passion for your business:
You avoid content creation like it’s a food that absolutely disgusts you.
You deal with writer’s block often, even when you know who your target audience is and what your brand strategy is!
You go weeks without a single story or feed post.
Your content starts to look generic and as if you pulled it from Canva with just a couple of tweaks.
If any of these sound familiar, we hear you. It’s hard out here! Marketing is a full time job and as a small business owner, it’s just a part of your job. No one (except marketers) started their job thinking: “YAY! I get to do all my marketing!!”
You started a business to pursue your dream life and your brand vision. Marketing is just a tool within that grand plan. So, here are a few ways to help curve that burnout and make marketing manageable until you’re able to hire your own marketing director or social media manager!
Start planning your content week by week. If you can, do month by month but only generate content on a weekly schedule to give yourself some down time.
Set up story topics that you can keep up with. A good example is how Raine & Rose shares a “This or That” poll every Tuesday on our Instagram story. Make it something you can manage with low effort but good pull for your customers.
Follow a few social media manager accounts that give you inspiration, practical tips, and guidance. This can help you stay fresh with ideas or feel seen when you’re struggling.
Remember, you’re not the marketer. It’s a position unfilled in your business at this point in time and you’re doing what you can do with the resources available to you. You’ll get there!
Note: Some business owners don’t feel the need to bring on a marketing director or social media manager, and that’s okay! Through it all, most business owners do deal with burnout when it comes to their marketing, and these tips are meant to help keep things practical and accessible during those rough patches.
The most important thing you can do as a business owner is show up for your customer. Being present and engaged with them is what can visually and emotionally support your brand’s mission.
