Cloud 9 Candles
Project Included: Brand Design, Product Photography, Label Design
A Brief Project from The Brief Collective
The Inspiration Deep Dive
Below is a glimpse into the Pinterest board inspiration we put together to capture all the funky fun that this brand needed to embody.
Brand Logo & Icon
This logo and icon duo!!!!
This set was SO FUN to work on. Yes, the icon is not perfectly centered. Yes, the 9 has a lil' cloud. Yes, we replaced the O and A in the name with a cloud and flame.
SO MUCH FUN! We loved taking on this mock project and brainstorming all the ideas behind the brand’s look and strategy. Honestly, we hope a candle company out there feels inspired by this brand and seeks to create their own unique line of candles with an iridescent funky twist.
Brand Colors
Typically, Raine & Rose works with 5 brand colors, as we utilize Squarespace for website design and the platform allows you 5 color options for a branded approach.
Most designers try to stick this format as well, at the end of the day a brand really needs a solid guide, yes, even for colors. When designing for Cloud 9 Candles, we knew there would actually be 2 main brand colors, the rest were highlights of the iridescent look and to be used sparingly. In this case, we would recommend using the in-between colors for buttons and the header font on the website or on graphics/print media.
Brand Color names are not necessary to write out and title, but it helps the client understand the inspiration and application of the colors they are utilizing for their brand. (It also helps to organize their logo files!)
The why
In order for Raine & Rose to move forward with the initial design concept, we have to consider the WHY.
Why does this brand exist outside of financial gain?
Why does this brand matter for its location and industry?
Why does the founder want to share this specific brand?
When it came to Cloud 9 Candles we knew this funky and color-filled brand would be such a great fit for our design style.
Brand Photography
Cloud 9 Candles brand photography curated and captured by Theresa.
Label Design
A tag and label design will keep things simple and classy for all the girl’s nights that women shopping the candle line. Each option has separate benefits for sharing the brand and product information.
