Petal to the Metal: Flower Delivery Service
MOCK PROJECT: Petal to the Metal is a flower delivery service owned by Lanie. Lanie was seeking a brand design and packaging to help her take her bike delivery business to a new stage in recognition for her bouquets. A Brief Project from The Brief Collective. See what we unwrapped for this flowery design:
What We Delivered
BRAND SUITE
A custom logo, packaging materials, and a greeting card design for deliveries.
PHOTOGRAPHY
Every business needs starter assets for their website and socials. With these uniquely branded photographs, Lanie has a great start for introducing her refreshed branding.
DECK
Having a go-to strategy for how to use their branding elements and best practices for their visual assets helps Lanie ensure her brand shows up consistently online and offline.
Here’s a Preview of the moment
MOOD BOARD
Of course, all projects start with a solid mood board to get the visual direction confirmed.
This is always a great tool for the brand owners to refer back to when considering brand growth and refreshers!
LOGO & FONTS
As you can see… logo creation is a process. From the idea to the final delivery, this logo captures the elegant but flowery essence of Lanie’s business.
Same for the fonts, it takes a while to find the right combination that help a business stand out AND share their messaging effectively.
PHOTOGRAPHY
The best part of the brand handoff? Photographs! Photographs are a foundation for sharing one’s business and brand design; this is the best asset to get you started and fall back on for advertising and media features.
With a curated list of photographs to use across the website, socials, store, etc. this starter kit is always handy.
“Our favorite part of this project was the visual curation. We are so intentional about the brands we take on as clients, and this mock project was a perfect fit!”
— Cheyenne & Theresa
Brand Colors
Spring! Love! A fresh breath of hope truly directed this brand’s colors.
As we do, this brand kit includes 5 colors. Remember, colors are just a part of a brand identity. The foundation of a brand comes from your mission and values, the design simply extends from that.
The why
In order for Raine & Rose to move forward with the initial design concept, we have to consider the WHY.
Why does this brand exist outside of financial gain?
Why does this brand matter for its location and industry?
Why does the founder want to share this specific brand?
When it came to Petal to the Metal the why was curating special moments for lovers.
And that’s when we started the design process.
The branding blueprint
Our blueprint included target customer profiles, personality, values, a logo, font, and more.
Blueprints include education on best-use and examples of the brand at work in the real world.
Knowing HOW to use and implement one’s brand is vital to carrying out your new identity, so we made sure to curate resources, articles, and guidelines that Petal to the Metal could take with them as they prepare to create a website and social media strategy.
Brand Photography
Another project on the Petal to the Metal task list was brand photography.
We made templates of proposed cards and wrapping for their product (bouquets customized for couples) while selecting practical props the brand would utilize in their daily deliveries.
One aspect of Raine & Rose that truly comes to light in brand photography is the actual lifestyle props that our team selects to ensure your personal setting and your target customer’s reality are highlighted in your photography and videography assets.
