Petal to the Metal
Project Included: Brand Identity and Brand Photography
Brief Project from The Brief Collective
The Inspiration Deep Dive
Below is a glimpse into the Pinterest board inspiration we started with to get an initial feel for the look of Petal to the Metal.
Brand Logo and Icon
Petal to the Metal was part of a mock project we took on to flex our creative ideas when taking a brand outside with a delivery service for florals.
The logo concept, while unfinished, is still representative of the ideas and work that go into choosing a way to integrate your mission and vision with an icon. The logo itself would be plain text, especially considering the print products the brand would need to have on hand for hand-written love notes.
Brand Colors
Spring! Love! A fresh breath of hope truly directed this brand’s colors.
As we do, this brand kit includes 5 colors. Remember, colors are just a part of a brand identity. The foundation of a brand comes from your mission and values, the design simply extends from that.
The why
In order for Raine & Rose to move forward with the initial design concept, we have to consider the WHY.
Why does this brand exist outside of financial gain?
Why does this brand matter for its location and industry?
Why does the founder want to share this specific brand?
When it came to Petal to the Metal the why was curating special moments for lovers.
And that’s when we started the design process.
The branding blueprint
Our blueprint included target customer profiles, personality, values, a logo, font, and more.
Blueprints include education on best-use and examples of the brand at work in the real world.
Knowing HOW to use and implement one’s brand is vital to carrying out your new identity, so we made sure to curate resources, articles, and guidelines that Petal to the Metal could take with them as they prepare to create a website and social media strategy.
Brand Photography
Another project on the Petal to the Metal task list was brand photography.
We made templates of proposed cards and wrapping for their product (bouquets customized for couples) while selecting practical props the brand would utilize in their daily deliveries.
One aspect of Raine & Rose that truly comes to light in brand photography is the actual lifestyle props that our team selects to ensure your personal setting and your target customer’s reality are highlighted in your photography and videography assets.
